Continue reading, especially the part titled 'How representative is this quiz of real software estimates?', and you'll get to the author's point.
For my part I definitely tend to squeeze my "90%"s down to more like "30-40%" when asked for a "90%", for that reason. I might try out an honest and accurate estimate on someone I kinda know, and suspect won't quietly re-evaluate me as a useless moron or "one of those asshole 'programmer' types who doesn't get business" in response, though.