The authors are starting their own dating service. If (and it's a very very slim chance) they become successful, they'll get gobbled up by the Match Group. Rince. Repeat.
Think about how hard it is to get traction for a great new game! The only way a dating app gets popular is by gaining a large number of participants in many communities. The only way that would realistically be possible is with pretty deep marketing pockets.
But yeah, good luck to them. Their bit on the "feedback loop" will be a tough problem to solve.