I'm disappointed with what Kai-Fu Lee is doing; I guess I expect more from him.
Disappointment aside, though, this strategy works. Take something that works, and apply to the China market. Why reinvent the wheel? But I'd argue that they should do a better job with "copying" -- you don't really want to invite criticism for no gain, unless the blatantness of copying is part of the strategy (to show investors that they literally and successfully cut-and-paste working startup businesses, like an assembly line).
Hmm, now that I think about it, perhaps that's the whole point.