Steve Jobs used to say it over and over again when criticized by angry developers[1] that their main focus will always be users instead of developers and that the latter will just have to suck it up if they want to get a piece of the lucrative Apple user base pie.
In comedic contrast, here's a sweaty Steve Balmer shouting "Developers!" for half a minute.[2]
Ah, the early 2000's, with Apple and Microsoft battling it out, what a time to be alive.