Did you even read the story? The founders wanted to make more coffee, Schultz wanted to make more stores. Seattle used to have an amazing coffee culture, and starbucks largely killed that. Schultz rightly gets the lion's share of the blame for that
Starbucks seems to act as if it has a habit of making quarterly plans and mostly executing according to that intent.
But when I look at Consumers as a single entity it seems remarkably undisciplined. It can't seem to hold any plan in mind, coordinate its actions with any moment-to-moment follow-through on, or even _agree_ on a single intended plan. -- Consumers acts like it has no Chief Executive Function!
I'm loathe to admit that starbucks quality has gone up a bit lately, but even today their standard pull is burnt to hell in the name of homogeneity. So yeah, they dealt a huge blow to Seattle's (and many other cities) local cafes, and replaced them with a sanitized lack of culture.
Definitely really good western café’s in Singapore too. Ronin is prob my favourite..... looks like they had to close :(
What about places with a newly-growing coffee culture?
What about places with a coffee culture whose strength is starting to temporarily weaken?
What about places which occasionally undergo change?
For instance, many cities in southern and perhaps central Europe seem to have local cafes that don't do anything "special" with their coffee (what's a Chemex?) besides just existing as a local institution for decades with a consistent experience in quality and pricing, and that's something that I expect is very difficult for Starbucks or any foreign player to break into regardless of the quality or international popularity of the brand.
He sucks.