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I really didn't explain it yet. Did I? Let me try this. The battle is asymmetric. One side, Trump, is using fear. The other side, Scientific American, is using logic.

Fear actually gets voters off their couches and into the voting booth.

Logic gets people to nod their heads, but doesn't translate into actual votes.

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Well, they definitely could have bumped the fear component up more, but perhaps Scientific American feels their subscriber base is more likely to respond to reasoning than to fear.

“This was a mistake because they weren’t fear-mongery enough” is definitely an interesting take, though.

Haha. I can't imagine them jumping on the fear bandwagon.

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