I'm no fan of Apple, but they now own everything from chips and hardware to the OS and 30% of app store revenue, and they are the most valuable company on Earth.
This suggests that as a consumer, you haven't benefited from this.
The fact they own their full stack, has resulted in some of the most anti consumer parts of the business. Allowing monopolization on repairs / part pricing etc
I was pointing out that the above commentors personal experience showed otherwise.