iTunes should be a platform, not a bloated app
sachin.posterous.com
sachin.posterous.com
Indeed, we saw the Mac App Store launch as a separate application instead of being jammed into iTunes.
It's a lot easier to make new things separate than to break up all the existing stuff. I imagine the iTunes break-up will come, I just hope it doesn't take too long to get there.
iTunes will probably have to remain a monolith until iDevices can be self sufficient machines, which I don't see coming in the near future. Of course, there is no reason why they can't make it a better monolith in the mean time.
Although it's risky as Apple might shut you down, I think it could be done by a third party with some effort. If our startup ends up going nowhere and nobody has done it by then, we will.[2] The potential is insane, IMO. It's crazy how many people we know who either have an iPad as their main computing device, or who would be served well by it if they didn't have to maintain a classic personal computer to back up/update the iPad.
[1] Syncing should still be better than the current iTunes situation if you do.
[2] Maybe, maybe we can eventually do it as a side project without losing too much focus. I think the market is bigger than for our current product, but it's also much riskier, and would realistically require investment, whereas we can in theory bootstrap indefinitely right now.
However to really become a platform iTunes needs to move to the cloud. Let's hope Apple will get it right with their rumored iTunes streaming service.