1. It might route too many people to where the network is fast, thus making the network not fast anymore and wasting a lot of people's time as they "go."
2. It might also route a bunch of "digital nomads" to my local art café where they will hog the tables, like Waze did with commuter traffic to my residential street.
How do you avoid those two problems? Or at least the first one, which is a problem for your target users?