This seems worth taking with a grain of salt. I've never heard of this source before today, and the top story on the homepage opens with "MOST MAINSTREAM MEDIA MAVENS ARE BRAZEN PUBLIC RELATIONS AGENTS FOR THE DEMOCRATIC PARTY." At the very least, "The National Pulse" has an agenda that they're pushing.
Alphonso, for example, was singled out by The New York Times in 2017 for its aggressive collection of user data, including personal information such as “age, gender, income and more”