I can see in the future when hiring for a software developer position using an actual programming language, someone putting "Airtable" on their resume like it means something.
But just to provide a counter-point (your comment is a bit catty): If it does, then people should put this on their resume, and that's perfectly legitimate.
Large vendors like SalesForce, ServiceNow and even smaller players like Mendix, OutSystems, etc. do create new job markets.
Go look up salaries for SalesForce Developer or ServiceNow Consultant. These are roles that one can learn without a full-stack background, but often command extremely high salaries because for better or worse, it's still a niche skillset, and someone has to manage those apps that someone built.
Developers have to start somewhere, and most aren't going into their first job interviews having previously written full-stack apps that weren't Twitter clones or thrown together for a hackathon.