Thanks for the links.

Overall, there's an interesting organizational dynamic that we've seen around data enablement. Marketing and other operational teams need it and it's often locked in the product space. It's usually not a priority for the eng team because they are focused on the core product, but the data is there. The important stuff (ETL copy of the product db) is usually not a huge mess.

We are inspired by warehouse tools like Looker that made that accessible to more people, giving them autonomy to be successful. Grouparoo takes that one step further to add on top of the data and make it actionable in all the other places that people want it.