The real problem is the way big venture capital is funding these companies. Allowing them to become so big, while suppressing all competition in order to concentrate profits. This is what has made these companies into the monsters they are now. In this era of big tech focus has shifted, IMO, from creating and implementing fair and simple common standards to , among other things, walled gardens and egregious bullshit wherein people don’t even own most things they’re paying for.
The act of manipulating others into situations that are favourable to yourself is not something new and has probably been practiced for centuries. The documentary, which I admittedly couldn’t force myself to finish, seemed to gloss over the big money aspect to focus (in the most cringe way) on the psychological manipulation aspect, which made its insights unoriginal and shallow.