The parallel that I'm drawing is that recycling was largely touted in the 90s as the solution to the world's pollution problems, but what ended up happening is that people's impression of recycling and their actual implementations turned out to be woefully out of sync. One can argue that the long term damage of this discrepancy is that people will mindlessly buy plastic bottles of coke, ultimately contributing to the microplastics problem because they've been largely trained to think that recycling plastics works (instead of a hypothetical alternative reality where people might instead bring reusable containers to stores to buy things).