Netflix is also guilty of using algorithms to recommend content, but to be fair, they do not gather nearly as much data on your behavior and life in general as i.e. Google and Facebook/Insta/WhatsApp. They also have different incentives as all of their users are actually paying for their product, and are not shown ads to the same extent (only product placements in movies as far as I know).
Funny enough, of all the platforms I take part in (Facebook, twitter, reddit), Netflix is the one the one with the most notifications and emails. I imagine that's simply because I don't find them as offensive as the others so I haven't neutered them yet.