There’s precedent, but this takes precedent to its logical conclusion (the game _is_ the loot box). Usually it’s the people taking things to the logical conclusion that helps us define boundaries, rightfully so.
“It’s like living in Los Vegas”
Hmm now here is an idea. It’s not quite like living in Las Vegas because people that do that are regularly converting to physical goods for life essentials, they’re eating and getting a roof etc. Maybe these guys should build a town where you can redeem for lodging and food etc, then I’m in.