I dunno. Valve makes good VR gear, and they aren't in the business of selling personal information.
I'm actually thinking to get one for my family this Christmas. (I'm in the queue for ordering.)
Oculus' devices seem generally a bit lighter and more comfortable, and Valve/HTC's devices tend to be a bit heavier, but with more focus on high-end performance.
This varies across their product lines of course, but I think it's fair to say both are strong contenders for good consumer VR products, albeit with different primary focuses.
The disadvantage is that maintaining a gaming PC seems daunting for some folks. Also, you have to figure out how to get cables from your PC to an empty space that is wired for VR. That can be a logistics problem if your gaming PC isn't near your living space.