Yes, Netflix doesn’t advertise directly to me, but many of the effects are still present. The way I think and behave can be changed by programming I watch on Netflix. Netflix uses a recommendation engine to keep me engaged. Netflix has implemented several design patterns to keep people engaged, such as auto loading the next episode.
It was specifically ironic for them to attack YouTube for kids while Netflix has a children’s offering, and most of the known downsides about screen time for children applies wether or not advertisements are present.