I have mixed feelings about this. It’s wonderful that Google is making progress on their emissions. But I wonder if their business model is at all compatible with a 0 carbon world. Their entire raison d’être is to convince people to buy things they don’t need. They even have a very targeted flight purchasing service.

This type of behavior we’ve grown accustomed to—of unbridled consumerism and excess—seems like it’s gotta be dialed back if we’re to make any meaningful progress on greenhouse gas emissions as a planet.