Arm’s primary base is in the IoT and the edge, and it has been very successful there. Its focus on low power allowed it to shut out Intel from the mobile phone market, and from there it has been gaining ground in a slew of vertical markets ranging from medical devices to Apple computers. But as more intelligence is added to the edge, the next big challenge is to be able to radically improve performance and further reduce power, and the only way to make that happen is to more tightly customize the algorithms to the hardware, and vice versa https://semiengineering.com/nvidia-to-buy-arm-for-40b/