Everything Apple does is in service of that goal.
This is why they are hardline on AppStore policies, and why they are hardline against Independent repair.
Any PR they have about protecting the user is just marketing
I work for a corporation, it’s not a massive corporation, when I first started it was a midsize family owned company and we never did work in service to the bottom line at least not solely. First and foremost we were interested in customers and providing value to them. I think that any major corporation or business small large whatever also has that same responsibility and probably also the same drive. Any organization is made up of multiple people and there’s definitely going to be some actors that are completely bottom line driven but you’re going to also have individuals whose purpose is meeting customer needs and providing customer value. I’m not saying Apple is an altruistic corporation or doesn’t have concern for the bottom line, but making such a broad generalization to say that Apple only serves their bottom line perhaps sets you and others up with a pessimistic attitude where the people doing good work are missed.
This is mostly a bit of introspection on the thought that I’ve been trying to flesh out for the last few months and it’s not meant as a criticism of your comment in anyway I understand the sentiment of where you’re coming from because I’ve also been in that same place. I think my views are just changing a little bit and I thought I’d take this opportunity to write them down hope you have a great day.
But Apple the organization, Apple CEO and Board for sure, and probally all of the C-Level are looking at the share price...
Every public company would be the same
Every Private company would be looking at some other Shareholder value, be it dividends or some other Shareholder ROI metric
Many if not most of the employees would be shielded from that in some ways, and often presents itself in frustation over company policies, public statements, or actions because they feel the company should be looking to something other than Shareholder value because many companies present publicly to be doing something other than that, present to their employees as "we are all a family" and other platitudes because if a company came out with the hard reality people would recoil from that as most people do not desire to exist in reality but instead a nice delusion (this is also why we get the politicians we get)
In the case of both the App Store and third party repairers that involves protecting users against bad actors. I have downloaded dodgy apps in the early days of the store and have had repairers use counterfeit, defective components for my Mac.
Unfortunately protecting against bad actors inevitably comes at the cost of openness.