If the primary goals of your product's design are engagement and ad revenue, of course you're going to chafe at the fact that users don't want to sit comatose in front of screens all day making you money in whichever way you've found is the most efficient. And, of course, when you notice this sort of ~~disengagement~~ behavior, you're going to try and figure out how to trick the user into doing what you want.

These days it seems just as likely that some other EvilCorp™ with more money than you has done a better job hijacking your potential users' attentions as that your users really do have something better to do. But either way, I think the "focus on the user" kind of mantras painted on the walls of so many tech offices have been twisted into something horribly exploitative or beaten into irrelevance by rote repetition without thought. So many "products" being "sold" to users these days aren't really products at all, in the sense that if they do offer the user something of real value it's almost by accident. There is no value, absolutely none, placed on building a quality product for its own sake.

If you're all tangled up in this mess and "users are stupid and lazy" is what lets you sleep at night, I don't blame you.