Some years ago, we ended up ousting him because of a very selfish and unethical deal he made, and some other issues.
If you can, make it an even split.
If you are shooting for the starts with something heavily venture backed then it becomes a far bigger factor in the end result.
I don't take a salary, but do take my share of the profits. It is a retail business with multiple locations.
http://www.andrew.cmu.edu/user/fd0n/35%20Founders%20Pie%20Ca...
I used the formula from this site to create a calculator in excel. We didn't like an even split because not everyone was contributing equally to the project. By doing this, we were able to quantify everyone's contribution and because of this everyone was able to agree on the split.
We left the remaining 20% authorized, but not issued for future investment.
This seems like a convoluted way to split the shares, but in the end, everyone was happy because there were numbers to back up the method.
The payments for investment and labour + interest sit senior to any dividend payments, so owning 50/50 only affects voting rights until the cost of what has been put in is paid off.
It turned out the work + cash was pretty equal, so the issue didn't come up.
And for early/seed investments, preferred isn't really necessary - how many founders are going to take a seed round at $300k and then try selling the company for $500k?
Example: Alice puts in $250k. Alice and Bob split the company 60/40, common shares. After a year, there's $100k left in the bank, and Alice and Bob decide to call it quits. At this point, Bob leaves with $40k. If Alice had preferred shares, she would get more of her money back.
But even preferred shares are a terrible idea. The right thing is to give the founder a convertible note. That means the founder has debt if the company folds early (and gets his/her money back), and if the company raises a financing round, they just convert on those terms in to the same preferred shares as the subsequent investors.
This seems like an elegant solution to the problem. So these convertible notes pay interest, right? is this generally fairly high interest? I mean, if I were to ask a bank for a loan without a personal co-sign,[1] they would charge me a pretty hefty rate if they looked at me at all.
At least for my company, even upon success the chance of an investment round is... small, so I imagine the people buying those convertible notes would still want some upside.
[1] I'm assuming these convertible notes are corporate debt, not personal debt backed by the founders
You're going to need either a much firmer definition of startup or a much more defined range to make this have even the slightest bit of credibility.
I see the benefit of the convertible note from the investing founder's standpoint, and I appreciate the violence of your disagreement, but you've misaligned the founders' incentives - the investing founder would be more likely to throw in the towel and get her money back.
Obviously the equation changes if the founder is investing $1M, but in the $10k-$50k range (which I'm guessing is a lot closer to the actual number than your $250k example) I'm not as convinced that the investing founder should get preferred or convertible notes.
That's how we did it and it worked very well.
1. You sound like the guy with the 40%.
2. Concentrating on making a profitable product to the exclusion of a 5 minute talk about ownership is illogical, when there are quite straightforward ways to create fairness using cashflow waterfalls.
2.1 I think your line is manipulative. Are you the manipulator or the manipulated?