Decennia of sagas, myths, legends, religions and cults have proven that people just want to believe in something that explains the things they themselves can't explain. Things that enable them to form groups that give them a sense of safety. A sense of belonging. A way to feel superior to members of other groups.
No matter how bizarre a believe system looks to the general public, the scale of the internet enables you to reach a large group of people anyway. There will always be an audience that actively searches for things to believe in. You don't have to do anything but to sow some seeds, and they'll actively search for the "facts" that will strengthen their believe.
The internet also enables you to monetise your scam easily with Patreons and advertising.
What have we done.