It really isn't. You're somehow assuming that the law of supply and demand doesn't exist. As the premise is blatantly wrong then this mistake renders all subsequent assertions mute.
> Maybe the company isn’t targeting anyone
Irrelevant. The initial assertion was that higher prices somehow had no inpact in demand and thus revenue would be proportional. This assertion is blatantly wrong. The fact is that lower prices increase demand, and increased demand enables economies of scale, which lead to higher revenue. Conversely, higher prices lower demand, etc etc. Market segmentation is tangential to this point.