Having just finished watching The Social Dilemma about fifteen minutes ago -- then hopping onto HN to satisfy the itch before bedtime (the irony is not lost) to read some commentary about Apple, Instagram, and Facebook.

"There are millions of [small businesses] out there that rely on us to target customers and to reach those customers." (quote from Instagram CEO)

I'm not an Instagram user / customer / product -- but it seems disingenuous for the CEO of Instagram to claim the company's primary concern is these myriad tiny companies, other than in the context of them indirectly buoying up Instagram's business.