I think a strong IC Sales + Marketing, who can work solo, generate revenue (Sales), while thinking longer term and process (Mktg + sales op), would be a killer.
Does it exist or am I dreaming? Anybody has such experience, seen it working or not?
Similarly, yes, there’s plenty of people that have a grasp of both sales and marketing to some degree. But there’s only so many hours in a day.
Early stage b2b salespeople would, pre covid, spend all their time in between customer meetings in the car on the way to next one. Hard to implement a solid early stage marketing strategy behind the wheel.
I currently do software engineering/dev, account management, sales (sort of), and business management by myself. Small biz, not a startup, profitable enough to pay a fair salary after mine.
I'd rather start with one person than 2, and I'll have a hard time believing that 2 people is absolutely necessary where 0.2 is the current situation.