Their insurance program saved my butt when I lost radio contact when I flew the drone over to a friend's back yard, and had misconfigured the "return-to-home" altitude too low, so it promptly flew itself into a tree trying to get back to me. $30 to get a full replacement was a huge relief.
It doesn't bother me much that they have a copy of my telemetry logs. I wouldn't want them to have copies of the video or pictures, and as I understand it those never leave the SD card.
It would be nice to have a "local data mode", but on the other hand, their cloud service is also authorizing the flight envelope based on GPS coordinates, and it's important that the device doesn't let itself be flown into air traffic corridors and the like.
Drones are a serious responsibility, and can be misused to cause a lot of damage, I'm totally willing to trade off some amount of tracking for the ability to have off-the-shelf access to this tech.