How could it be stopped if the company owns the TLD? Do you mean bureaucratically (inside Netflix) allowing it?
Countries view ccTLDs as their sovereign property and territory on the Internet, and refuse to be (involuntarily) bound to any rules or requirements as a matter of sovereignty. It’s a huge source of geopolitical conflict within the IANA/ICANN split (and with DNS in general).
A number of countries have _voluntarily_ agreed to follow ICANN’s principles for good management and interoperability [1], but jurisdictions gonna jurisdict I guess.