Oddly? It's not the job of the investors to champion for the company. The short seller presented a report with research and evidences. Another party is welcome to produce their own report that 'share any of the positives that a company may possess.' For example, Nikola.
Let the company presents its side of the story, then it's up to the market/public to decide whether the reports stand on their own merit.
Reason? I think most readers would stop reading this (IMO) badly written and badly formatted avalanche of statements (which may or may not be true, but the form in which it is presented doesn’t give me confidence that it is) before hitting that info.
This is within 5 minutes of reading so I don't know where you got the 'end of the article' from.
(I read the report this morning so they didn't added it after ward.)
They didn't say only at the end. Near the top, the article itself even says to look at the end: "Please see our full disclaimer at the bottom of the report."
So maybe they are looking for companies that are going to have extreme PR disasters, regardless of actual consequences.
I think the Hindenburg is the best known because it was captured on film and broadcast radio, and was also the last.
In any case, I think the "too soon?" window has closed for the Hindenburg Disaster.
Hedge funds are not usually terribly concerned with marketing image. See, for example, Cerberus Capital Management, the former owner of Chrysler, which saw fit to name itself after a three-headed dog that guards the gates of Hell.