For reference, whenever Uber/Lyft "open for business" in a new city, they don't just flip the switch to enable the app in an area. They work towards gaining a critical mass of drivers to ensure reasonable quality service levels, incentivize drivers to stay online as rides trickle in etc.
Or is this the "Lean Startup" approach to get a feel for the reception of the idea though I'd imagine that was done before you got started on building the product :)
Overall, I am very excited for what you're building and will watch out for more substantive updates! It is super cool that your team is working on challenging the status quo in an unconventional manner.