If does if lack of CapPlay/Android Auto prevents sales.
I won't buy a car that doesn't have them. I don't want to install more apps just for my car. I don't want to learn new systems when the native integration works just fine. I certainly don't want to pay for updated navigation when I get it "free" from Apple or Google.
For a while, that meant no Toyota/Lexus (it appears they've since caved and have native phone integration).
I’ve seen videos of people installing CarPlay compatible head units while maintaining all of the original car features, but it kind of spooks me. I’ll have to build up the courage to make the switch.
the average loan for a new vehicle is 3-5 years. Is it your belief that you're likely to default on that loan, therefore why would you learn the system in your vehicle?
The average ownership length for a car is roughly 6 years. Taking the time to learn a system that you'll have for anywhere from 3-6 years is completely reasonable.
This is the very definition of #firstworldproblems.
You certainly can learn the lousy interface in your car and there is some value in that, but it isn't hard to understand why the sales & marketing team is emphasizing that you don't have to (whether or not true in practice).