The video has some numbers in it about performance. They say dig a shaft of 150-1500m and hang a weight of 500-5000 tonnes. This translates to energy storage of between 204-20400 KWh storage.
Obviously, this seems very technically challenging. 500 tonnes is 64 m^3 of iron. We will see if their engineering is good enough to pull off their claimed 171 US$/MWh.