Facebook engineer Ashok Chandwaney quits with scathing letter
gizmodo.com
gizmodo.com
Before Facebook had an algorithm you'd see peoples posts in chronological order. The moment they altered that was where they began to influence behavior.
I do think that facebook is in the position to do something about its negative influence. And taking no action or saying "it's too hard to fix" is basically being complicit. You don't get to profit off of this machine without being responsible for its negative externalities. At least from a moral standpoint.
The solution? Stop the manipulation of what users see based on machine learning. Users should see what their friends and groups post chronologically. What would be the downside of that? I'd spend less time on facebook (an upside if you ask me) and facebook would make less money.
If done cautiously, it could be very effective.
Some of the counter to it could look like this:
a. "Addicting" can be another synonym for "something people want, despite themselves", which means that it may not be up to Facebook:
- If you remove sugar from snickers for example, it doesn't immediately follow that they will eat less sugar: they could just as well buy kit kats instead.
The interesting question could be: how can we remove the machine learning intervention, while keeping engagement high?If we can't think of a good metric that should apply to everyone, just give users more control over what they see so they have a chance of figuring out something for themselves.
We may argue that engagement is the wrong metric, but ultimately what matters is what customers will choose. If choosing between A and B, they choose the more engaging one, you’re in a tough spot.
I agree with your alternative, but with a twist: in effect you need to come up with something, that users will like _more_ then what they are doing now. More customization could be an option, but this hasn’t proven to be true in the market.
Edit: thanks for the readable links!
It needs them to provide signals so that it can identify who to show the ads to. Its that simple. I met up with a friend who spends thousands a day on Facebook ads.
I have only spend $20 a week at most before, but it was just for testing. I had no idea how the latest system works. He opened my eyes to how valuable the profiles of people are to Facebook.
https://siasky.net/EAC6We3XQV511dL6QnW4i0v5P7nkXrZaqbturF9ft...
and the md:
https://siasky.net/CAC3i72n4nno0lrq_gx_m3TanpTOgPFbIVolDUMRT...
We don't need Tech experts running platforms of social exchange, we need them to be run by society experts..
[0] https://techcrunch.com/2018/05/01/facebook-free-basics-endin...
[1] https://www.reuters.com/investigates/special-report/myanmar-...
[2] https://jia.sipa.columbia.edu/dangerous-speech-anti-muslim-v...
https://context-cdn.washingtonpost.com/notes/prod/default/do...
I get the idea of joining Facebook to do excellent engineering work, but for most at the company the outcome of all that excellent engineering is more people spending more time engaging with ‘Obama is a secret Muslim’ and QAnon type articles.
I hope Ashok finds good work at a quality company soon.
it's no different than when i was 7, at the grocery store, and wouldn't stop asking my mom why tabloids were sold on the checkout lane caps if they were made up lies about conspiracies
they don't sell them on the checkout caps anymore