Free Genome Sequencing Now Available to All UCSF Patients

It's clear that they aren't going to return the data to you, so it's not, strictly speaking 'free genome sequencing'.

Google's Baseline project offered something similar, though their initial marketing information leaned much more heavily on the implication that you would be receiving your genomic data in exchange for sharing it. Instead, they eventually fobbed off the actual genetic test results they returned to a healthcare startup looking for publicity, that took their own samples and ran a handful of cheap, common tests that were quite unlikely to provide anyone with actionable data.

I'm unclear why companies don't seem inclined to provide access to this data in exchange for it's extraction, other than liability and 'customer management'.