Many other online stores are all shiny with nice slogans but if you have a problem and need customer support then good luck.
This is also visible in the fact that Amazon makes it simple to cancel an order before it ships (just one click) and that they don't charge until an item ships.
1)Keep the item, no charge (small ticket price item delivered twice by mistake). 2)We've refunded you, and for your inconvenience we've topped up your gift card by £5. (delayed delivery so cancelled).
Most other UK stores: 1)Please jump through several hoops and go an hour out of way to send it back to us (at your own expense) then it's 50/50 if ever hear another thing. 2)No reply whatsoever
Even when 3rd party, like shipping, messes up.
Many stores treat the package someone else's problem as soon as it's out of their shop. Amazon seems to be the only one who cares about the tracking number too(this may vary country..).
I don't like it that amazon is taking over everything, but it's happening because they're really good at what they do.