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> If I can do that, on a Sunday morning, from my home... why isn't Amazon?

Because there's no real way of measuring the cost of a fake review to Amazon. Yes, Amazon could do a lot more. What's the right amount to do? How much should be spent on that initiative, and why shouldn't that money be spent on other initiatives?

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Honestly? A lot of effort and money is appropriate. People can and have gotten hurt because of fake, deceptive, or counterfeit goods sold on Amazon.

Safety and genuine goods are important things. If they can't or don't care about that, what makes it any more reputable than random vendors on aliexpress, for instance?

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