China is quite interested in RISC-V gaining traction as trade and security barriers rise and they work to build up their domestic technology sector.
Going into wild-ass speculation mode, if this board really is affordable, I wonder if it's being subsidized by the Chinese gov't to encourage RISC-V adoption.
If I understand correctly, it's hard to make a cheap RISC-V Linux board with a price in the same order of magnitude as Raspberry Pi, because the Pi benefits from the availability of cheap, powerful ARM-based CPUs that were mass-produced for the mobile phone market. Linux-capable RISC-V parts have nowhere near these economies of scale.