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$25 just isn't enough of a discount for something that was already pretty well-priced.

I don't mind ad-supported sites / apps especially if it means I don't have to pay for them, but to put ads on an entire device that I own -- that's a no no for me.

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$25 sounds generous to me. Google's revenue per user is $24 a year, and that's extremely high for an ad-only site. Facebook by comparison generates $4 per year per user. $25 is a lot considering usage is likely to drop after a year and might be replaced after 2.

It might make sense for Amazon, but as a consumer I don't find it a compelling discount.

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