I cringe reading the deluded opinions from people in this thread that clearly do not understand the impact on the app ecosystem, let alone how ad tech works.
I'd liken it to reading a post on mumsnet.com with 100+ middle aged women arguing about 5g.
I'd liken it to reading a post on mumsnet.com with 100+ middle aged women arguing about 5g.
The "Do No Track" header is the perfect example, largely abandonded because when ad companies realised how many people would set it they just ignored it altogether. Thankfully with Apple's changes they, as the gatekeeps of the walled garden, can ban apps that don't respect the user's "don't track me" signal.
The ad industry has had an abundance of chances to fix these issues, but haven't. As a user I welcome Apple forcing their hand even if the business models of many apps will be broken as a result.
It's a cleansing by fire if you will.
If adtech collapses, a lot of scum will go out of business and will be replaced by something more lean that people would be happy to pay for (a social network can easily operate on $1/month/user). Nothing of value will be lost.
The entitlement of ad tech is unbelievable.
> I'd liken it to reading a post on mumsnet.com with 100+ middle aged women arguing
Yeah, women, amirite?