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that was a test for a particular type of person that OP failed to pass. He could not lie to a simple question.

So I guess lying was one of the skill he really wanted in a marketing guy?

Ah, I hadn't considered that the interviewer was testing the applicant's ability to lie. Interesting, if true.

Someone who needs or wants the money to provide for their family might.

he didn't say which was his answer :-)