So while people grew to view advertising, broadcast and print productions with skepticism, they seem to give more benefit-of-the-doubt to posts on FB as if it were a family member or friend reaching out, but with the same deference they might give to a respected authority writing or speaking on a subject of expertise in a publication or broadcast.
It's really strange to see people who I've known my entire life to be intelligent people take shared items on Facebook, YouTube (et al) at face value.
It has been around awhile and the number of people falling for this has dropped.
People catch-on.. not everyone but enough to make an election hack not workable.
People struggle with new ideas but adapt . COVID scams have gone up and then down.