In my experience, many of the techniques used with the rich can be used (after a little tinkering) with struggling startups. Its just that the wealthier clients are willing to pay more. There are only so many hours in the day. Thus, the professional, by default, doesn't choose to end up earning 1/2X when they could just as easily earn 2X.
There must be a way to leverage technology so that these expensive folks get paid the market rate and micro companies can afford it.
Not cookie cutter forms, but real, specific, thoughtful solutions that fit.
Maybe its in the interface.