To make the process are simple as possible for non-crypto users we are working on a browser extension/app which will act as a wallet and autopay to create a seamless experience. We are working to integrate with an exchange so that users can top up straight from their credit cards and don't need to know anything about Bitcoin.
I guess the biggest threat for the user is the wallet/extension being drained. We recommend users don't store lots of money in there, but given that we are dealing with micropayments there shouldn't be need for high amounts anyway. Giving users more control comes with more risk, but that's the tradeoff and we aim to help educate on ways to mitigate these risks.
We use Bitcoin Lightning Network as it lets us do micropayments without tracking users, we aren't interested in creating a coin or doing an ico.
Thank you for your feedback