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Customer Acquisition Cost does not equal Sales and Marketing expenses.

Do uncommon or misleading abbreviations in titles equal clickbait?

Don't forget that it all starts with business development, so consider the more holistic approach of BDSM.

And here I was hoping to read a rebuke to some new form of fetish play

I expected a totally different article based on the title.

Likewise, and I was like... wow that's surprising to see on HN!

I'm assuming that was the point of the title though ;)

me too, especially with the domain, thought perhaps this was the launch of a tinder for special interests

Common Access Card is not Sadism and Masochism. Thank you, very cool.

Having heard about some of the nonsense in order to get one in your hand, The process for getting one might be however.

CAC is not S&M