Dating App Bumble Preparing for $6B-Plus IPO
bloomberg.com
bloomberg.com
- Women getting overwhelmed by too many messages and fleeing the app
- Men being able to determine which of their matches are actually interested vs. not. It's so tiring to send dozens of messages and not get a response. It's a really nice signal when a women actually writes you first.
But now, Hinge is the champion. The prompts, the scrolling vs. swiping. Combining messaging with swiping is really smart. You're able to add a little touch to your match request but you also don't have to see the failed ones (the ones who didn't write you back).
Hinge's redesign worked out quite well. https://www.theverge.com/2019/4/9/18297278/hinge-designed-to...
Not to mention that the actual experience of Bumble is terrible. Like most dating apps it is a major time sink and money pit, and has low return for men unless you’re attractive in a very mainstream way. The League, as a comparative example, is much more cleverly designed. It avoids turning dating into a second job.
It’s literally just a spiced up terms and conditions message saying you won’t be a racist and abide by the terms of service. It’s not “inaccessible” if you’re not a progressive, you’re just upset/offended that a private platform mentioned “black lives matter”.
Suggesting Bumble will lead to a monoculture is hard to take seriously. There’s hundreds of dating apps catering to all sorts of communities. There’s J-date for Jewish people, Grindr, ChristianMingle. There’s also the misogynistic, transphobic, and likely racist Righter.