It is strange that we think its repugnant to shower someone with money for leveraging their beauty but then think it is awesome to give millions to someone due to their athleticism, charm, etc. Maybe it flies too much in the face of our 'hard-work = success' mentality.
We can fool ourselves and attribute actors and athletes success to hard-work. It has a bit of truth to it, but a beautiful woman getting thousands a month just for being hot and talking into a camera might be too blatantly unfair for us to ever view it without some stigma.