Including the free tier, if they want to keep their "world's largest library and community for container images" status. But free tiers cost money.
With RedHat going after Docker itself with their daemonless version of Docker, podman, and docker-ce's lack of cgroupsv2 support, Docker Enterprise having to compete with K8S, and there being multiple entrenched container registry companies (eg Quay) it must be tough at Docker Inc.