I've never heard about this device before and I just learned about it today as friends pointed out they're kickstarting Arsenal 2 and it looks pretty neat software-wise: http://kck.st/3aX6iKM
I wonder if all camera brands support the same features of if those are brand-dependent as SDK varies across models. Also, if it's all "AI" magic software, it could be embedded (via licensing) into DSLRs or even smartphones... maybe?