If their performance claims are accurate, AMD has a huge hurdle ahead of it, as the rumour mill only had them drawing even with the 2080 ti with big navi.
I hope AMD can pull it off, as I am really hoping to make my first red box build. That being said, the performance:cost ratio of 30xx is mindbogglingly attractive (assuming the reviews back up NVIDIA's claims).
Guess the benchmarks will show us.
They found FPS increases of between 160-190% for a bunch of recent games featuring both RTX/traditional rendering, and about a fixed 190% in Quake RTX (which is exclusively RTX rendering).
On top of that - if you only care about 4K gaming then fine - but what if you're more of a 1080-1440p with higher refresh rate person?
Personally, I have a 1440p display that goes to 144hz. I'd much rather have 1440p @ 100+ FPS than 4K at 60 - but we don't know what these new GPUs will do.
They can't make it too much faster or have too much more RAM or it will threaten 3090 sales.